The Scoop: Columbia president responds with poise amid commencement boos

Also: CNN uses Broadway play to kickoff convo on state of journalism; Google’s AI agents reshape how PR teams must optimize for search.

Claire Shipman stepped up to the podium at a Columbia University graduation ceremony Tuesday and was immediately hit with a wall of noise. Chants of “Free Mahmoud” echoed through the crowd, calling attention to graduate student Mahmoud Khalil who was detailed by ICE.

Shipman, Columbia’s acting university president, didn’t react. She waited. Then she spoke – calmly, deliberately and without flinching.

 

 

“Good morning, Class of 2025. I know that many of you feel some amount of frustration with me, and I know you feel it with the administration,” she said, drawing another round of boos. Then, with a dry note of humor: “We have a strong, strong tradition of free speech at this university. And I am always open to feedback, which I am getting right now.”

Shipman didn’t acknowledge the chants directly. She didn’t raise her voice or rush to finish. Instead, she paused when the chants resumed – giving space for students to express themselves – and only continued once they quieted.

None of that happened by accident. Her team knew commenting on the situation involving Khalil  wouldn’t be appropriate for a commencement address and definitely wouldn’t have helped things. They crafted her remarks to carry a message without escalating the moment.

Why it matters: Shipman wasn’t just delivering a speech. She was managing a live, high-stakes reputational moment. Cameras were rolling. Protest was inevitable. Saying too much could’ve made headlines. Saying nothing at all would’ve sent a message, too.

So Shipman and her comms team struck a careful balance. The message wasn’t about Khalil. It was about tone, presence and control. By acknowledging frustration without diving into controversy, Shipman showed needed restraint. By pausing for chants instead of speaking over them, she showed she was listening – not backing down but not provoking.

Moments like this demand more than a well-written script. They require rehearsal, situational awareness and delivery that fits the environment. Leaders need to know what to say, how to say it and how to react if/when things go sideways. That means building in pauses, preparing for interruptions and rigorous media training to stay calm and confident under pressure.

It’s also crucial to align messaging with the event’s purpose. Commencement wasn’t the place to debate policy or address protests directly, but it was a chance to send a broader message: we hear you, and we respect your voice. Shipman’s team prepared her not just with words but with a strategy to demonstrate listening.

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  • On June 7, CNN will air the first-ever live broadcast of a Broadway play: “Good Night, and Good Luck,” starring George Clooney as journalist Edward R. Murrow. It’s a historic TV moment, but it’s also a strategic brand move for the network. By leaning into the popularity of the Tony-nominated play and Clooney’s cultural pull, CNN is reaching an audience that might not typically tune in to cable news. The play’s themes – Murrow’s on-air challenge to McCarthyism and defense of press freedom – align closely with CNN’s editorial identity. “It’s about the importance of the free press and the need for strong news organizations to report the facts,” CNN CEO Mark Thompson told Broadway Direct of the play’s main themes. Surrounding the live performance will be pre-show coverage and a post-show special on the state of global journalism, turning a theatrical event into a broader moment of reflection. For communicators, it’s a case study in how brands can use significant cultural moments or events to spark deeper conversations. Done authentically, these moments can create new, unexpected ways to reinforce values and connect with audiences.
  • Google is overhauling search, shifting from keyword queries to AI-powered “digital agents” that understand context, preferences and even what you’re seeing. CEO Sundar Pichai announced that AI Mode – now live for U.S. users – breaks queries into parts to deliver more precise, personalized answers. It’ll soon draw on search history and apps like Gmail to tailor results further. Google’s agents can now complete tasks like booking tickets or reservations, and upgraded visual search tools let users ask questions by pointing their phone cameras at real-world objects, CNN reported. For PR and marketing teams, this marks a major shift in how you need to think about Google. Optimizing content now means more than targeting keywords. It’s about ensuring your content works across formats, including text, images and task-oriented AI responses. As Pichai put it, “We are now entering a new phase of the AI platform shift.” Staying visible means rethinking how your audience finds and interacts with your content. To keep your content visible and relevant, you’ve got to rethink your approach and make sure what you publish fits how people are searching and interacting with Google today – and when the next major update occurs a few months from now.
  • A new startup called Every is mixing an online magazine with AI tools like headline generators and email summarizers. Subscribers pay to use the service, which aims to help writers without taking over the human side of writing. Despite AI being central to the business, founder Dan Shipper insists robots won’t replace writers. “One example of a thing that journalists do that language models cannot is come and have this conversation with me,” he told the New York Times. “You’re going out and talking to people every day at the very edge of their experience. That’s always changing. And language models just don’t have access to that.” Every is a real-life example of how comms pros can use AI to improve their work without fear of replacement. Are there risks? Of course. But it shows a way for writers and AI to coexist in a way that benefits employees. In the future, communicators might spend more time interviewing and editing while AI does stuff around the periphery of reporting – and that’s not a bad thing. It’s about addressing the tech the right way. Human perspective still matters – and always will.

Casey Weldon is a reporter for PR Daily. Follow him on LinkedIn.

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