Having a funny bone could be a key differentiator for communicators these days.
That’s the argument from Steve Cody, founder and CEO of Peppercomm, as soft skills are an increasingly important part of the PR pros’ toolbox. But as can be seen on any given weekday in the headlines of business section, cracking a joke can have risks.
So how should humor be used? And what’s its real value in our communications today?
Here’s the first installment of the two-part conversation: