Vokol Group’s Katie Mudd: ‘The greatest gift we can give each other right now is grace’
This PR argues that empathy and compassion are a communicator’s greatest assets heading into the end of 2020.
What lessons are you taking from the crises of 2020? Many communicators are talking about the importance of empathy—a skillset that can make all the difference for a PR career.
Katie Mudd, partner publicist at The Vokol Group has a different word for empathy: grace.
When it comes to the many challenges that the past few months have thrown in her path, from a construction crew cutting her internet access to learning every kind of videoconferencing format, she says that the key ingredient for success is taking things one day at a time.
We caught up with her for the latest in our “Day in the Life” series. Here’s what she had to say about her work/life balance:
1. How much coffee do you drink during a day?
Mudd: Believe it or not I am not much of a coffee drinker. I love a good cup of tea in the morning and a Dr. Pepper with lunch.
2. Who is the most important person you talk to every day?
Mudd: My business partner Dana is the most important person I talk to daily. I miss seeing her in person but we are doing a great job of communicating on Zoom and lots of telephone calls.
3. How much of your day is spent on Zoom calls?
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