What to know about the flop of CNN+, WFH double standard threatens employer branding and sponsored social media posts skyrocket

Hello, communicators:

Last weekend marked a time of religious tradition around the world, with families gathering to celebrate Easter, Passover and Ramadan.

Unfortunately, for the public transportation department in Anchorage, Alaska, last weekend’s attempt to hop into the holiday spirit went a little awry. NSFW-level awry.

“Move over, Easter Bunny, there’s a new mascot in town!” the Facebook post read. “Say hello to the Easter Bussy, and they’re not hiding anything!”

“Bussy” was meant as a play on words, combining “bus” with “bunny.” However, the word has a very different definition in popular culture. The social media gaffe was compounded by an attempt to play with the Easter bunny’s well-known penchant for hiding eggs, but “they’re not hiding anything” proved to be an unfortunate choice of words.

The account issued an apology, which was met with good-natured comments from locals and observers alike:

Anchorage People Mover officials acknowledge “Easter Bussy” was a rhyming Easter post gone wrong.