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White Papers: PR

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PR Measurement: 8 Benchmarking Benefits Crucial to Success

PR Measurement: 8 Benchmarking Benefits Crucial to Success

This free tip sheet from Ragan Communications and Meltwater lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.

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The 7 questions you should be asking about brand journalism

The 7 questions you should be asking about brand journalism

It might seem the same as content marketing, but there are key differences

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How to transform dull stories into compelling content

How to transform dull stories into compelling content

Sick of churning out content nobody reads or watches? Bring life to dull stories. Get employees to contribute. And fire up your video campaigns.

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Prepare for a crisis: 13 tips

Prepare for a crisis: 13 tips

Whether it’s an employee’s racist tweet or a federal investigation, your organization will face a crisis. Here’s how to prepare—and come out ahead.

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10 techniques to beef up your networking

10 techniques to beef up your networking

Plunging into a crowd and trying to connect can make you feel like a low-end used-car salesman. So, how can you connect genuinely and get the most out of conferences and other business events?

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3 things you (probably) don’t know about crisis communications

3 things you (probably) don’t know about crisis communications

Your fundamentals may be solid, but don’t forget these effective techniques that too often are overlooked.

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