Why ‘connections’ are important now more than ever
Ahead of Communications Week 2020, founder Tiffany Guarnaccia breaks down the theme of ‘connections’ and how modern pros are adapting to a radically new environment.
Each year my agency hosts a cross-industry event, known as Communications Week, for the PR, marketing and media industries. As we discussed potential themes for this year, one thing was clear: 2020 has been a year of learning and adapting within communications.
The COVID-19 pandemic has deeply impacted the core of the industry and how we communicate and connect with one another.
This year’s conference theme of “Connections” directly recognizes the challenges of changing connections that PR, marketing and media professionals have faced during the course of the year. Communications Week 2020 will dive deeper into conversations focused on societal, work-life and technology connections, and how communications can drive progress for the industry.
Societal connections
In the midst of a global pandemic, as we witness the continued rise of a vital social movement around issues like race and climate, we must focus on how essential our connections are to each other and society.
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