Why executive positioning on social media should be a top priority in 2022

We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the man or woman leading that company?

In some cases, no. But for the companies we see a clear brand identity for, we likely do. Think: Marc Benioff at Salesforce, Jessica Alba at The Honest Company, Elon Musk at Tesla, Satya Nadella at Microsoft, or Mary Barra at General Motors.

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too—but with the growing influence of social media on consumers and audiences, it’s more important now than ever before.

Here are four tips for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership.

Find the purpose & (re)build the narrative

Most executives choose to become active on social media to establish thought leadership presence within their industry. Many use it as an opportunity to promote their company, others to spotlight charitable efforts (personally and for the business).