Why telling sustainability stories is important year-round
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.
Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.
Nor is it simply feel-good messaging. Storytelling around your environmental, social and corporate governance (ESG) should be central to your communications strategy.
“CEOs are aware that purpose-driven companies are rewarded with higher valuations from investors and better reputations among consumers and employees,” says Dave Armon, CEO of 3BL Media, an ESG storytelling platform. “We encourage companies to talk about their social and environmental impact year-round across multiple communications platforms, not just once a year when the CSR report is published.”
That holds true for the current environment. Your reputation is what will carry organizations through this uncertain time.
Armon shared more of his insights with us below:
1. Why is it important to invest in and communicate about ESG initiatives at a time when budgets are being slashed?
There are several big factors driving corporate action to focus on a triple bottom line—one that includes people and planet alongside profit.
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