Yelp to cover travel for TX workers seeking abortions, top concerns for metaverse skeptics and Snapchat aims publish more news outlets
Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.
Hello, communicators:
Pop music star Lizzo’s PR team is pulling out all the stops ahead of the debut of the singer’s new shapewear line, which is set to launch April 12.
It’s shaping up to be a big week for the star. Lizzo will serve as host and musical guest on this weekend’s episode of Saturday Night Live. Additionally, the singer released a video of herself climbing onto a private jet in what can only be described as assless chaps, which sent Twitter users into a frenzy.
Lizzo Bares Almost All as She Boards a Private Jet in Shapewear from Her New Yitty Line https://t.co/PB2ACtiXWT
— People (@people) April 12, 2022
As of Tuesday morning, “Lizzo” is trending on Twitter — and her shapewear line, Yitty, hasn’t even launched yet.
There is a lesson to be learned here for PR pros: Ahead of a product launch or big event, a steady cadence on social media can build buzz and boost engagement. And provocative content can boost your reach even further — people love a scandal.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
