Eric Lawson, who was the iconic character in a series of ads in the 1970s, died of COPD. Philip Morris, the makers of Marlboro cigarettes, has yet to issue any statement.
It’s not quite as great as it seems, though. Professional wiener operators will still have to drive it.
Be it a press release, a media pitch, or a missive on behalf of a client, your prose must be up to par, or your days as a practitioner might be numbered. Plus, the invention of writing, journalism’s golden age, and more.
It’s easy to join the #CMAD festivities online and in person.
Using the hashtag #honestcompliment, the beverage brand is reaching out to customers to say some nice things.
With nearly two months of winter left, there’s a good chance lots of PR pros could find themselves snowed in at least one more time this year. Don’t let it get you down.
Firms often see RFPs as fishing expeditions for ideas, ways to needle a client’s current agency, or outright insults. They don’t often put a lot of work into them. Get to know the prospective agency instead.
While our readers learned that using the wrong font could prove dire to your brand, we’d argue not staying in the know on top news might be equally as damaging. Protect yourself by catching up here.
Millions will be watching the score during the big game, but for many PR and marketing pros, some of the most interesting figures are already in.
Google’s latest rules punish people who send posts to websites littered with spammy links. If you’re a blogger or a blog publisher, stick to these rules to avoid the lash.
The often tight-lipped company is having a relatively effusive celebration to mark three decades of its game-changing computer. It’s even asking for some fan input.
Stick to a schedule, note which special events or holidays are coming up, and give your followers good reason to repin your photos.
A group worried that jelly beans that taste like brew could be a gateway to future drunkenness is threatening a boycott.
Following a press tour of Rome, our writer surveys the promotional trips. They’re not just for the travel industry. Here’s how to pull one off.
Build from the bottom up: Find a niche element your client knows, build upon that knowledge, and put your client out there—online and at live events. And avoid the hard sell; it’s a turn-off.
