Brands simply aren’t replying on Twitter, study finds
Almost all of Interbrand’s top 100 brands tweet regularly, but they’re not really engaging with people, according to Simply Measured.
Almost all of Interbrand’s top 100 brands tweet regularly, but they’re not really engaging with people, according to Simply Measured.
Placing quantity above quality, asking for non-nitpicky editing, and seeking an entrée into a journalist’s ‘Rolodex’—these are a few of our least-favorite things.
According to a report from Curata, 71 percent of marketing firms plan to boost their content marketing budgets, while nearly 40 percent will invest more in content curation.
Most readers will put up with headlines that include phrases such as ‘you won’t believe what happens next’ or that tout lists, as long as those headlines lead to content worth sharing.
Irrelevant pitches can waste your time and get on editors’ nerves. To stand out from the crowd, focus on quality over quantity.
The short answer is yes, but if Facebook history is any indication, only for the brands that are willing to pay up.
A hot pot restaurant in China’s Shandong province installed the ‘naughty children’ sculptures to attract customers. Instead, it had to take them down after people mistook them for religious figures.
Readers will come back to your site again and again if compelling content is augmented by rewards in the form of points, badges, or a position on a leaderboard.
The site, title Favorite Words, matches people up by the words they like best. So get ready to make some friends, word nerds.
You think all PR pros are Type A? Think again.
PR Daily invites you to join the Ragan family. Plus, being ‘famous’ apparently isn’t enough for Dave. He also wants you to work for him. That, and more, in this week’s roundup.
Nonetheless, people around the world want more regulation, according to the 2014 Edelman Trust Barometer. It’s time for CEOs to step up and engage, says Richard Edelman.
Models in the ads for the clothing chain’s Aerie line look like they really look—blemishes, tattoos, and moles are all left intact.
But the people who make them often abuse them. Here are the essentials of using them effectively.
U.K. agency BMB has challenged Karmarama to an obstacle-course race this April, all to benefit charity.