Ragan Insider Kelsey Cox
Are you setting a ‘content diet’ for your blog?
LinkedIn offers tips for how a mix of topics and types of posts can contribute to a balanced content output.
Archive for February, 2014
Ragan Insider Matt Wilson
How WhatsApp handled its $19 billion news
As commentators argued about whether Facebook’s decision to shell out $42 per user was a good idea or not, the company itself assured those users nothing would be changing.
Ragan Insider Alison Krawczyk
How to (judiciously) take advantage of trending news stories
Injecting a client into the conversation about a major event can be a boon, but you have to be careful with your approach.
Ragan Insider Kevin Allen
Band queues up Craigslist for album promotion
The site is often used as a marketplace for job listings, apartment info, and selling old junk. However, Chromeo is more interested in tending to matters of new business in the ‘missed connections’ section.
Ragan Insider Carrie Morgan
Secrets of a successful local PR Facebook group
Self-promotion is death for a Facebook group. From the start, announce that posts of that type won’t be allowed, and stick to your rule.
Ragan Insider Dorothy Crenshaw
8 PR strategy essentials
Jumping into a publicity push might seem the fastest way to accomplish your organization’s goals, but taking key precautions can extend the life and increase the impact of your campaign.
Ragan Insider Kevin Allen
Birds Eye unveils ‘Mashtags’
They’re potato pieces shaped like social media symbols, including hashtag symbols, emoticons, hearts, and @ symbols.
Ragan Insider Gijs Nelissen
What made Microsoft’s CEO announcement such a huge success
The social media press release the company issued upon announcing that Satya Nadella is its new chief executive tells a great story. Of course, there is room for improvement, too.
Ragan Insider Alan Pearcy
20 job openings in the PR and marketing world
Looking for work? No big dill. Monkey Pickles has a great opportunity for an online account exec. Meanwhile, Capriotti’s Sandwich Shop looks to sub in a digital whiz on its marketing team. That, and more, in this week’s roundup.
Ragan Insider Mark Drager
5 tips to look your best on camera
Few things can make a person feel as awkward as being in front of a video camera. If you or an executive need to go under the lights, these tips can help you look more polished and natural.
Ragan Insider Matt Wilson
Google to Glass users: ‘Don’t be a Glasshole’
The tech and search giant cemented the use of the term in a list of user dos and don’ts published on the Google Glass website.
Ragan Insider Matt Wilson
Chevron apologizes for fracking well explosion with pizza coupons
After a Feb. 11 explosion rocked Bobtown, Pa., the company issued vouchers for a large pie and a two-liter soda at the local pizzeria.
Ragan Insider Kevin Allen
Cruise lines look to other brands for reputation help
Carnival, Norwegian, MSC, and Celebrity are all turning to entertainment brands to take passengers’ minds off of recent PR disasters.
Ragan Insider Laura Hale Brockway
What would Jane Austen do? A guide to social media etiquette
The author famous for her characters who make life-changing social blunders can teach social media users thing or two.
Ragan Insider Matt Wilson
Tech companies dominate list of most valuable brands
Apple, Samsung, Google, and Microsoft retained their positions at the top of Brandirectory’s list of the 500 most valuable brands in the world.
