Study: ‘Expert’ content still the most influential
Articles and reviews written by third parties have considerably more sway with customers than do user reviews or branded content—but that doesn’t mean those latter offerings are useless.
Articles and reviews written by third parties have considerably more sway with customers than do user reviews or branded content—but that doesn’t mean those latter offerings are useless.
Reporters often don’t hesitate to send a pitch to the circular file if it isn’t timely, isn’t relevant for their audience, or is otherwise inconvenient for them. So make it convenient.
Critics who commented on an article about the pendants on National Review Online called them ‘disgusting and irresponsible.’
A train went off the tracks at Chicago’s O’Hare Airport, injuring more than 30 people. On social media and in the press, the agency was hesitant to offer much explanation.
There’s no one, perfect headline under glass at a museum somewhere, but there’s a perfect headline for the release you’re writing right now. Here’s how to find the sweet spot.
A video from design firm To-Fu lists an array of methods you can use to keep your imagination nimble.
A big portion of Twitter’s community of grammarians is vocally dissatisfied with the change.
The old standard measurement tool of the advertising value equivalency just can’t cut it anymore. But don’t worry. There are alternatives.
JWT London is calling the mixed group of millennials and Generation Xers the ‘resilients’ because of its ‘youthful optimism’ and ‘buoyancy.’
When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ (UPDATE)
Just when you thought business jargon couldn’t get any worse, corporate communicators come face-to-face with H2H.
Men hold more positions of power than women in the PR industry—even though females far outnumber males in public relations. Here’s why that needs to change.
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
These tools can save you time and energy while making it easier to connect with journalists, customers, copywriters, and colleagues.
From avoidable language errors to tips on writing a press release, find out what stories “killed” it this week.