Don’t just tell your company’s story; give customers their own story
People are far more likely to spread the word about your organization when they have a story to tell.
People are far more likely to spread the word about your organization when they have a story to tell.
Sometimes, style guides simply seem to be wrong.
Among its social media peers, Facebook is by far the leader in driving clicks, according to Shareaholic.
Think a goal is the same thing as an objective? Believe “tactic” is synonymous with “strategy”? They’re all different, and all important.
New research from Sprinklr shows that 80 percent of companies think they’re doing a great job, but only 8 percent of customers think so.
The micro-blogging site affords terrific opportunities for giving your organization a recognizable face-just make sure it doesn’t become a *facepalm*.
A U.S.-owned supplier for the fast food chains in China reportedly mixed dirty and expired meat in with fresh meat. Everyone has issued mea culpas, but should they have?
Content doesn’t just have to be blogs. It doesn’t even have to be only writing. Try these avenues, too.
First, a recorded call customer service call went viral. Now a leaked missive from the cable company’s COO says the employee’s hounding of the customer was in line with standard practices.
Is social media clout the best indicator of an agency’s influence?
It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
Bank of America, Wells Fargo, Comcast, and Time Warner Cable appeared on each of two recent lists of companies with the worst customer service.
The author contends that the broader strategic aspects of public relations set the foundation for social media activity.
A knockout fitness regimen can strengthen your body. It can also be a pretty good template for how you handle your public relations work.
A little research can help a whole lot when it comes to making hashtags work for your brand.