5 secrets for telling stories in video
Throw away those treatises on creating an organizational narrative. Instead, think like a silent movie director. Build a ‘three-legged stool.’ And learn from the makers of ‘The Fugitive.’
Throw away those treatises on creating an organizational narrative. Instead, think like a silent movie director. Build a ‘three-legged stool.’ And learn from the makers of ‘The Fugitive.’
Most brands recognize the importance of social media, but this infographic explains how digital content creation affects the marketing budget.
Burson-Marsteller came under fire in a New York Observer column for purportedly working with the Muslim Brotherhood while rejecting a similar request from Israel.
The ‘Buy’ button could be useful for nonprofit organizations and businesses that provide services in addition to those that sell products.
The Dutch airline released a video of a cute dog retrieving items people left on planes. It turned out to be a fiction, and some people turned on the brand. Others appreciated a fun video.
Writing about topics with which you’re familiar can lead to jargon and insider talk, but if you’re forced to research a topic, you can stretch your muscles. That and more in this week’s roundup.
The iPhone 6 release and how use visuals on social media were two of the topics in which PR Daily readers were most invested this week.
If that’s not a compelling reason to clean up your commas and finally learn how to spell ‘definitely,’ we don’t know what is.
Panama City Beach has an entire channel of nothing but unpolished ads for local businesses. They have a charm that’s undeniable.
Apple’s unfortunate bending issue with the iPhone 6 Plus has become marketing fodder for companies, including Kit Kat and Dockers. (Update)
As income inequality becomes more and more of an issue for the public, it’s going to become more of a factor in PR.
Police Chief Thomas Jackson’s address was meant as a sincere way to engage with members of the Ferguson community. Many critics saw it differently. (Update)
Inject some life back into your email marketing list with these tips.
Poynter has compiled a list of words that journalists often write that many people would never utter aloud. The same could be said for PR pros.
Not all metrics are equal. The three on this list aren’t worth your time.