The agency’s India office created the ad for a mattress company. It depicts Pakistani activist Malala Yousafzai getting shot, then ‘bouncing back.’
Pew’s State of the News Media report and an Inkhouse and GMI study each present a portrait of the media that’s increasingly becoming a digital world.
Have you ever wondered why Facebook is blue, or Coca-Cola’s logo is red? Color affects purchasing decisions, so read these pointers before you redesign your website.
Stop building a community around your product. Stop telling stories. Stop making your organization sound human. The advice sounds blasphemous, but it could bring you more business.
There are some moments in public relations that call for liquid courage, calming, or motivation. See if you can relate.
Long hours, tight deadlines, and high stress are facts of life in the PR profession, but there are mechanisms to help you cope and keep your enthusiasm.
The vocabulary of a PR professional adjusts with emerging trends. However, some terms should be axed from the list, no matter how popular.
With the end of 2014 right around the corner, we’re diving into our annual countdown of our top stories of the year.
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.
Even among the people who love writing the most, sometimes the process can be a whole lot like pulling teeth. Here are some ways to ease the pain.
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Whether you’re editing videos, looking for quick ways to get news, building a social media contest, or simply making your pages more visually appealing, these tools can help.
Something as simple as a share or a comment can help get your client’s message in front of more people.
Using these filler words when you speak will annoy your listeners and torpedo your credibility. Stop it.
Preparation is a huge part of making the best possible first impression with a potential employer. Get these things in order to have a leg up on the competition.
