Ragan Insider Kevin Allen
Anheuser-Busch planning four Super Bowl social media command centers
The beer brand is going the extra mile to stay ahead of the competition during the big game.
Archive for December, 2014
Ragan Insider Kristin Piombino
Beware these commonly misused and misspelled words
Even the strictest editors aren’t immune to some of these miscues.
Ragan Insider Kevin Allen
McDonald’s shows consumers what’s really inside McNuggets
The fast food’s transparency campaign continued with a recent video showing the process of the iconic–and questioned–menu item. Audiences didn’t seem to buy it, and sales are continuing to decline.
Ragan Insider Laura Hale Brockway
8 great gifts for word lovers
Not sure what to get as holiday gifts for the word nerds and grammar sticklers in your life? Try these suggestions.
Ragan Insider Beki Winchel
5 apps that help PR pros do their jobs
These digital tools can help communicators organize contacts, streamline social media tasks and even check PRSA ethic guidelines.
Ragan Insider Matt Wilson
Facebook’s new search function won’t be a boon for marketers
For the first time, the social media giant is giving users a tool that enables them to search posts going back for years, but it will only show them posts they’ve seen before.
Ragan Insider Allison Steinberg
Why Discovery Channel’s ‘Eaten Alive’ failed to consume its audience
Many saw the show’s marketing as an underhanded way of gaining viewers, especially after Paul Rosolie’s promise to be eaten by an anaconda fell through.
Ragan Insider Kevin Allen
FTC warns marketers about ‘deceptive’ Twitter campaigns
Employees who tweet about their agencies’ campaigns without disclosing their relationships to brands could be inviting trouble.
Ragan Insider Brad Phillips
16 story angles that reporters relish
If your story includes one of these elements, chances are good a reporter will want to cover it.
Ragan Insider Harry Yeates
The transformative power of PR stunts
Blizzard Entertainment grabbed a lot of attention by putting a giant axe in a New York taxi. Big stunts have done wonders for some other brands, too.
Ragan Insider Kevin Allen
Oxford Dictionaries adds ‘duck face’ to this year’s new words list
Pop culture slang such as “xlnt” and food terms like “al desko” were also recently added, to readers’ joy (or chagrin).
Ragan Insider Dave Manzer
Is it high time for pot PR?
With a few states legalizing marijuana for recreational use, and others allowing more medical uses, it may be time for PR pros to prepare their pot plans.
Ragan Insider Matt Wilson
Uber promises clear background checks after alleged rape
The ride-sharing company was back in the news after a driver allegedly raped a passenger in New Delhi. The city reportedly has barred the service from operating further.
Ragan Insider Constance Aguilar
Facebook doesn’t suck, your content does
Thinking of abandoning Facebook in light of its changes to how brand posts are treated? You shouldn’t, but you must adjust your strategy.
Ragan Insider Beki Winchel
UVA president and fraternity speak cautiously after Rolling Stone apology
The university remains committed to a cultural change, even though allegations of a gang rape in the viral article may be unfounded.
