If your business is just getting off the ground, heed these warnings when it comes to content marketing. First and foremost: Don’t just focus on your product.
The photo-sharing app is now the second largest social media platform, and will be rolling out verified accounts and blocking spam in effort to improve users’ experience.
Don’t tell this author that mobile will take over in 2015, video is a big trend right now or Ello will be the next big thing. He doesn’t agree.
A sign posted in a bank branch wishes customers “season’s greetings,” but also has some unwanted legal language.
The Austin firm had to change its name and suspend all its social media accounts when people connected its name to a famous poem about lynchings.
Commissioner Roger Goodell said the new policy is in the best long-term interest of the league, but the Players Association is pushing back.
The transportation company is celebrating the holidays with a send-up response to a fictional conspiracy theorist.
PR professionals and communicators are still trying to figure out the mostly new landscape of the Web. Some of the big differences between digital and traditional PR are philosophical.
This week, PR, marketing, and social media pros can apply for a job at Google, which was awarded Glassdoor’s best place to work.
Fairlife recently announced the new high-protein drink, but consumers were more concerned with the models’ lack of clothing and suggestive poses.
One keys on amplifying the brand identity and building affinity; the other focuses more on the customer’s journey—but which is which? It’s all about the desired outcome.
Since 2004, the number of working journalists has fallen precipitously and the industry landscape has changed in other ways, but the field’s influence seems to be growing.
The agency’s often-jokey Twitter account cut out the levity Tuesday and directed people to an online fact sheet about the detention program detailed in the report.
Will the departure of Michael Jeffries, the retailer’s controversial former CEO, help the brand regain audience favor? Analysts think it may not.
Can emailing someone you don’t know out of the blue really work? It does if you do it right and stay persistent.
