A good storyline is the spine of many an audio program. Here are guidelines on how to apply that approach to your informative talks and persuasive addresses.
Competing for journalists’ attention can feel like an exercise in futility, especially when pitches get rejected. Follow these tips to make your stories sizzle.
Frozen foods from a variety of brands have been recalled in Washington after eight people were hospitalized. Here’s how reps responded.
After a mom posted a livestream of her wearing a ‘Star Wars’ mask in the retailer’s parking lot, the Internet has been buzzing—and sales are spiking. Here’s the reaction.
There’s a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
Self-publishing isn’t for every organization. Posting your articles gratis on the world’s largest social media platform, however, is worth considering. Here’s how to get started.
In response to recent disparaging of linguists and their fervent devotion to getting things right, the author graciously offers a handful of tips to help you, dear reader, to avoid screwing up.
After being previously ridiculed for accepting payment from the U.S. military, the football league is giving it all back. Here’s what reps are doing to protect the NFL’s image.
These tools will help marketers share content, listen on social media, manage online profiles and build employee advocacy.
The Internet is buzzing from a co-branded concept from two well-known companies. Here’s the gist of the marketing strategy behind it.
Readers were interested in Instagram this week, as the social media app debuted analytics and business profiles (and a new logo that didn’t go over well). Tired PR tactics and creativity boosters joined the buzz in this week’s top stories.
The mastermind behind ‘The Real Slim Shady’ can show PR pros steps to prepare—and missteps to avoid—to ensure that your next performance presentation is top-notch.
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
Co-workers, fans and friends remembered the famed journalist’s powerful storytelling skills and said he was a standard for others in the industry. He died Thursday at age 84.
The very virtues that make you a dependable, widely read daily or weekly blogger may be habits that disable you as a creator of viral content, says this writer.
