8 fundamental truths about public relations
PR pros draw on skill, expertise and experience to earn media coverage for clients, who sometimes need a reminder of how the process works. Offer these bits of wisdom.
PR pros draw on skill, expertise and experience to earn media coverage for clients, who sometimes need a reminder of how the process works. Offer these bits of wisdom.
After a flight vanished with 66 people aboard, the airline tweeted details. It was slow, however, to offer condolences to victims, crisis experts say. Is your crisis comms plan up to date?
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
May 20 is the last day to enter your astonishing, life-changing work that transformed the mission of your hospital, specialized care facility or health and wellness organization. Save 10 percent off one submission when you use the code ‘HC2016’ with your entry.
Using proper keyword and content-creation tactics will help your writing show up on top of search-engine results. Here’s a guide.
Crisis reps worked to clear the air after a UK newspaper alleged that the singer’s newly released fashion brand mistreated workers.
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
The $55 billion deal closed recently, and only one cable company’s name will survive. The move is aimed at quelling criticism over its customer service.
Confused about which channels are bringing you customers? You’re not alone. Tracking and analyzing data differ by organization. Consider these approaches.
Successful brand journalism relies on telling a series of events that capture readers’ attention and persuades them to share it with others. Use these tips as a guide.
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
You read right! We want to thank you for your often thankless work in campaigns, social media and events, but how can we do so if you haven’t entered? The final extended deadline is June 22.
Many speakers have never reflected that they must be considerate to their audiences. If you’re in this boat, this practical list of don’ts will open your eyes and improve your next talk.
Facebook glitches are probably not uncommon, but users rarely see them. That wasn’t the case this week when its live-streaming function crashed during a pretty important sit-down.
Consumers are hammered with a barrage of brand messages, and yet the demand for online content grows. Crafting videos can help you cut through the noise.