Change.org petitions have become an increasingly strong force to be reckoned with. In the wake of a past performer’s death, signatures have piled up. Here’s how the brand replied.
Who needs thousands of brand ambassadors when you can have one of the biggest worldwide? The iconic cookie organization joins forces with a well-known CPG group.
Ragan’s virtual summit Intranets and the Digital Workplace will tour three award-winning intranets and teach you how to use yours as a collaborative tool.
The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.
On Wednesday, the Justice Department announced the indictment of 300 people for Medicare and Medicaid fraud totaling $900 million. Damage control is underway nationwide.
‘Create valuable content’ is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
Successful public relations skills don’t include levitation, card tricks or sawing your assistant in half—or do they? The next time you draft a strategy or plan, consider these tips.
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
Two well-known millennial brands are teaming up. To market the new match, brand managers emphasize music taste as compatibility criteria.
Independent writers are becoming vital to the success of many PR pros’ media relations efforts. To keep these online scribes interested in your content, consider these approaches.
Listeria is to blame for another round of frozen food recalls. This time, two well-known retailers are involved. Here’s what to avoid, and how communicators alerted the public.
Data show that magazines might influence more purchasing decisions than many marketers might think. Here are highlights from a recent Nielsen Catalina study.
Are you angry over a situation with a co-worker or ready to ‘blow a fuse’ with an upcoming deadline that’s stressing you and your team? Here’s how to write it out.
Working extra hours, maintaining a work/life balance in the office and coasting a bit more with each promotion are common fallacies in today’s working world, the author asserts.
You only have until 11:59 p.m. Central time on June 22 to enter your often overlooked work. We want to thank and honor you for your work in campaigns, social media and events, but we can’t do so if you haven’t entered! Use the code ‘NPPR2016’ to save 10 percent on one entry.
