General Mills made headlines and got people talking online about a new marshmallow shape in one of its cereals, while McDonald’s is focusing on nutrition and KFC is handling a food shortage.
Getting out of a creative funk can prove difficult, even in the best of circumstances. Try these prompts and strategies to get the words flowing again—and meet your tightest deadlines.
The cultural celebration has been championed by more and more organizations, with companies seeing big returns from speaking to Asian American demographics.
As one communicator says, ‘Don’t put all your social media eggs in one basket.’ From taking advantage of owned channels to measuring interaction by testing posts, consider these options.
To maximize your investment, optimize your content for SEO. Also try creating playlists, embedding pieces in blog posts and strategically selecting hashtags.
The app has faced criticism with its recent redesign but is charging forward. It recently announced Giphy integration and is offering organizational tabs, products and more.
Data and measurement are essential factors in helping agencies land new clients. Here’s the kind of data every agency should demand from their data listening tool.
While some clients can never be satisfied, PR pros can take steps to avoid common mistakes that cost agencies important accounts.
The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.
If an impending project’s due date has you feeling sick to your stomach—or if you’re a serial procrastinator—make sure you don’t commit one of these deadly mistakes.
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.
Seats are filling up, but you can still save $250 on our upcoming event at Disney World through Feb. 23.
Getting your guest post published can be a great PR tool for organizations looking to make a splash online. Here are some considerations for would-be authors pitching industry outlets.
Which metrics will get your videos more traffic on the biggest online video platform? This infographic can help you pursue the engagement that matters.
There’s nothing wrong with encouragement or positive reinforcement, but if you want to become an exceptional orator, find someone who will candidly point out the flaws in your talk.
