3 steps to developing a content calendar for Instagram Stories
Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat.
Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat.
Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.
Is YouTube the right or wrong channel for your next message? Here are some figures to help you analyze your online video options.
The deadline for entering your work is March 20.
Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more.
Work to become a trusted source of helpful industry information, get over the fear of asking for advice, and don’t be shy about refreshing old content.
The ability to reach new audiences through social media stars has been incredibly powerful for many brand managers, but the short video format on TikTok is shaking things up.
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
What tools can help a PR entrepreneur stay on top of their many responsibilities and tasks? This PR pro and agency owner in Atlanta swears by her Google calendar and Slack.
Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline.
Capitalizing on this popular format seems like an easy decision. Harder is making sure it helps deliver key info and updates to your employees. Pitfalls abound; here’s what to watch for.
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide.
How important is that first impression for your product? If your target demographic is on the younger side, it could be the only chance you’ll get.