3 ESG FAQs for communicators

ESG is taking center stage in stakeholder hearts, minds and wallets. So why does it matter to communicators—and what’s your role amid this shift?

Jessie Sitnick, vice president of public affairs at Argyle PR, shared these takeaways in a recent Ragan Training webinar titled “ESG for Communicators”:

1. Why ESG? Environmental, social and governance issues have become more important to the general public these past few years, not just investors. From a communications perspective, ESG efforts (or lack of them) can impact your organization’s reputation and should be considered in your reputation management and communications plans.

2. What does it look like? Communicators play an important role in supporting and communicating ESG initiatives, but these efforts are much more than corporate philanthropy or CSR programs.