3 social media trends to watch in 2021

Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.

2020 is finally over, and for most that calls for a giant sigh of relief. Digital marketers hardly have had time to relax, though, as they started the year much like how they experienced 2020—on their toes, ready to switch their entire online strategy in reaction to the most recent, unexpected global event.

Other than the important reminder to stay nimble and adaptable—and prepare for the unpredictable— here are a few predictions and trends digital marketers and social media managers should keep in mind as they think ahead to the next 12 months:

1. Expect the increase in influencer and user generated content to continue.

As we start to recover from a year that saw a massive drop, and for some a complete halt, in in-store shopping and in-person events, consumers have come to rely on influencers for product recommendations, recipes, virtual workouts and really any source of entertainment.