4 tips for service businesses experimenting with virtual products

The COVID-19 pandemic has created a new normal for many—but perhaps few people have seen their lives turned upside down quite as much as owners of small service-oriented businesses. Shutdowns to “slow the spread” forced many businesses to close their doors for weeks, or even months.

Even as restrictions have eased, many in service businesses have experienced declining revenue as customers are reluctant to return to their normal routines. It should come as no surprise that 60 percent of temporary closures reported to Yelp have since become permanent. Even big-name brands haven’t been immune.

Despite these challenges, many service brands have been able to thrive in the midst of the pandemic by pivoting to virtual products. By offering their services in a new format that can be accessed digitally, brands can continue to grow and serve their customers.

No matter what your niche, you can make this happen.

1. Find a ‘natural fit’ based on your current services.