5 ways to tap the power of frontline managers in your communications chain

Workgroup leaders are the connective tissue between your overall strategy and your rank-and-file employees. Three experts describe how they increased the communications effectiveness of their managers.

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Frontline managers are an essential element in any organization’s communications chain.

That’s always been true, and it’s especially true this year, as organizations grapple simultaneously with a complex series of issues crises related to the COVID-19 pandemic and the fight for social justice.

Employees are working remotely. They’re stressed out. Exhaustion and burnout are rising. There’s never been more of a need to stay cohesive and underscore a values-driven and psychologically healthy work environment. Managers are the crucial link. Activating successful managerial communications is a daunting challenge, but there are specific actions you can take.

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