AI and AutomationAllison Carter
How to create a GPT to mimic your executive’s voice in less than half an hour
Grab some of their writings and let’s go.
Search Results (humor)
THE SCOOPAllison Carter
The Scoop: Bots and AI propelled Cracker Barrel backlash
Plus: Sinclair messages Kimmel’s return to airwaves; we’re heading for a government shutdown.
Daily ScoopCourtney Blackann
Trump escalates ABC fight as Kimmel returns to air with emotional monologue
Plus: Disney to raise subscription prices in October a week after controversy; The Guardian launches campaign to recruit American readers by highlighting their coverage beyond Trump.
Social MediaCourtney Blackann
How to find brand voice in your social strategy
‘It has to be authentic, sustainable and strategic.’
Daily ScoopCourtney Blackann
The Scoop: Ben & Jerry’s co-founder departs, highlights tension between activism and corporate ownership
Plus: Sincerely Yours launch shows power of building relationships; Fiverr CEO cuts jobs with ‘fewer people, more productivity’ message.
Daily ScoopCourtney Blackann
The Scoop: Cracker Barrel brings back the ‘Old Timer’ logo
Plus: Taylor Swift engagement news is a lesson in audience engagement; Southwest Airlines changes its ‘Customer of Size’ policy.
Social MediaCourtney Blackann
3 principles to help grow your LinkedIn presence
You don’t have to change who you are to get there.
Daily ScoopCourtney Blackann
The Scoop: E.l.f. Cosmetics apologizes for Matt Rife ad. Its audience isn’t buying it.
Plus: TechCrunch cautions audience about impersonators; Meta makes a controversial hire.
Sponsored by MeltwaterAntony Cousins, Vice President, Product Management — Global Applications & Architecture, Meltwater
AI prompts for PR professionals
AI can never replace PR professionals, but it can save you a lot of time — with the right prompts.
A Day in the LifeIsis Simpson-Mersha
How Hilton’s Emily Amesquita crafts leadership comms that employees actually engage with
Plus, Hilton’s senior director of executive communications shares how to build comms to boost engagement.
Daily ScoopCourtney Blackann
The Scoop: JCPenney newsjacks Bezos wedding to revamp brand
Plus: Olipop’s PR kits for customers sold out in two minutes; Law360 journos must now use an AI tool for bias detection.
Daily ScoopCourtney Blackann
The Scoop: McDonald’s reassures DEI policies still central to organization amid nationwide boycott
Plus: Duolingo recruits talent with dating ad-like social post; A viral TikTok highlights the power of media messaging after remaking 2008 ad.
Daily ScoopCourtney Blackann
The Scoop: How Kraft Heinz is positioning move away from synthetic dyes
Plus: Trump admin extends deadline for TikTok to find new owner; Social series gains traction with smart and fun 60-second takeaways.
Writing & EditingJim Ylisela
Creative ways to tell the same old story
Brand journalists get out of the office to report, produce song parodies and give voice to their experts.
Daily ScoopCasey Weldon
The Scoop: Columbia president responds with poise amid commencement boos
Also: CNN uses Broadway play to kickoff convo on state of journalism; Google’s AI agents reshape how PR teams must optimize for search.
