High-concept comms: Crafting a Hollywood-worthy pitch
Boost your chances of securing coverage and getting your ideas approved with this principle used in the fiction and screenwriting worlds.
Boost your chances of securing coverage and getting your ideas approved with this principle used in the fiction and screenwriting worlds.
Emily Bonilla-Pieton explains how her team cultivated the trust to make the TSA’s accounts fun.
Travis Parman shares why Dolly Parton is the inspiration for his professional motto.
PRESENTED BY LUMAPPS
Sometimes seeing is believing.
Plus, Chipotle denies giving smaller portion sizes; Spotify’s prices go up again.
From podcasts to campaigns featuring peaches, the winners showed top-flight creativity.
Plus: A look at TikTok’s “Celebrity Block Party”, AI is changing how Google search works.
Winners were celebrated at a special awards luncheon in Chicago on Thursday.
The data may surprise you.
At Ragan’s Social Media Conference, TikTok reporter V Spehar expressed how organizations can show up on the platform — and why they should.
Target launches a new membership program; Microsoft engineer warns about company’s AI tool.
Blair Primis shares his mantra that encourages teams to reject the status quo and think outside the box.
The biggest brand bonanza of the year wasn’t quite as (Taylor’s Version) as might have been expected, and even the ads left many viewers yawning.
Plus: Is there such a thing as too many celebrities?