CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.
We continue the conversation with Peppercomm’s Steve Cody, looking at how humor might be the soft skill that makes all the difference for your comms career.
Peppercomm’s Steve Cody chats with PR Daily editor Ted Kitterman on how finding the lighter side is crucial amid the ongoing stress of a post-pandemic business landscape.
A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.
Beyond helping you lighten up so you don’t burn out, laughter stimulates creative brain waves. Why did the chicken cross the road? To get to the other temporal lobe and the ‘ah-ha’ moment.
Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes.
As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.
More and more consumers ages 55 and above are using streaming services, smart speakers, mobile devices and other tools—but are impervious to ads that tug on viewers’ heart strings.
A lighthearted approach can engage your community and put jittery patients at ease. To strike the right balance, follow these guidelines.
Some view corporate levity as too risky or unprofessional, but with the right approach it can open doors to new opportunities. Follow these guidelines for getting a laugh while making a sale.
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.
Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.
An Australian transport authority allowed internet jokers to dub its newest vessel—and is receiving a lot of buzz as a result.
You may not think you’re a natural, but anyone can learn how to be funny. Just follow these tips.
Humor can build rapport and start conversations on social media. Follow these tips to make followers laugh and avoid offending them.
