How to find brand voice in your social strategy
‘It has to be authentic, sustainable and strategic.’
‘It has to be authentic, sustainable and strategic.’
Plus: Sincerely Yours launch shows power of building relationships; Fiverr CEO cuts jobs with ‘fewer people, more productivity’ message.
Plus: Taylor Swift engagement news is a lesson in audience engagement; Southwest Airlines changes its ‘Customer of Size’ policy.
You don’t have to change who you are to get there.
Plus: TechCrunch cautions audience about impersonators; Meta makes a controversial hire.
AI can never replace PR professionals, but it can save you a lot of time — with the right prompts.
Plus, Hilton’s senior director of executive communications shares how to build comms to boost engagement.
Plus: Olipop’s PR kits for customers sold out in two minutes; Law360 journos must now use an AI tool for bias detection.
Plus: Duolingo recruits talent with dating ad-like social post; A viral TikTok highlights the power of media messaging after remaking 2008 ad.
Plus: Trump admin extends deadline for TikTok to find new owner; Social series gains traction with smart and fun 60-second takeaways.
Brand journalists get out of the office to report, produce song parodies and give voice to their experts.
Also: CNN uses Broadway play to kickoff convo on state of journalism; Google’s AI agents reshape how PR teams must optimize for search.
YouTube’s podcast rise requires rewriting pitching playbook; Colts’ video misfires a lesson in respecting sensitive topics.
Buffett’s communications style was unmistakable, even as he retires.
Tune in for tips on PR, internal comms, social media strategy and more.