Most PR programs treat every placement as its own event. In an era where AI is building authority profiles from your organization’s entire body of work, that assumption is now dangerous.
GEO has made earned media sexy again, but there’s a problem.
Here’s how to build a predictive pitch probability model.
Stop blaming others for your PR fails. It’s time to look within.
Remember that editors want to accept your content. How to get them to yes.
Lewis Pryor of USAA says just because you can share information doesn’t mean it’s the right message — understanding the audience comes first.
Founder of The Media Copilot gets real about AI in newsrooms.
Insights into the ‘exploring’ phase of AI maturity.
4 simple approaches that stand out.
The similarities and the differences between pitching for bots and humans.
This is the year of content, media relations and of course, AI.
Communicators shared their favorite prompts for super-charged work.
How to stand out in crowded inboxes.
Ho-ho-no.
Building reach through cultural moments.
