Do PR–media relationships still matter?
Journalists and PR pros say yes, but no one has time for coffee chats and slow follow-ups.
Journalists and PR pros say yes, but no one has time for coffee chats and slow follow-ups.
YouTube’s podcast rise requires rewriting pitching playbook; Colts’ video misfires a lesson in respecting sensitive topics.
Also: UnitedHealth Group uses IR message to convey confidence in new CEO; NFL says diversity program suspended due to performance, not politics.
These newsletters are growing in power.
The lines are getting murkier than ever.
Also: Trump’s Public Broadcasting funding cut could create media challenge; Belichick’s CBS interview offers media training reminders.
Focus on personal relevance and trust to make technical topics relatable and engaging.
You’ve got to evolve.
How to pitch podcasts the right way.
Also: Academy Awards takes first public stance on AI; brands may reevaluate pitching ‘60 Minutes’ after exec’s resignation comments.
Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.
Also: Substack picks up steam as video podcast alternative; True Religion finds balance between finding new shoppers while not abandoning its brand legacy.
And why flexibility is so key in this medium.
You can make an impact even from afar.
We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy.