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Do PR–media relationships still matter?

Journalists and PR pros say yes, but no one has time for coffee chats and slow follow-ups.

Daily Scoop | Casey Weldon

YouTube’s podcast rise requires rewriting pitching playbook; Colts’ video misfires a lesson in respecting sensitive topics.

Daily Scoop | Casey Weldon

Also: UnitedHealth Group uses IR message to convey confidence in new CEO; NFL says diversity program suspended due to performance, not politics.

Media Relations | Amanda Coffee

These newsletters are growing in power.

Media Relations | Ronjini Joshua

The lines are getting murkier than ever.

Daily Scoop | Casey Weldon

Also: Trump’s Public Broadcasting funding cut could create media challenge; Belichick’s CBS interview offers media training reminders.

PR Industry | Casey Weldon

Focus on personal relevance and trust to make technical topics relatable and engaging.

Media Relations | Keenan J. Emery

You’ve got to evolve.

Media Relations | Amanda Coffee

How to pitch podcasts the right way.

Daily Scoop | Casey Weldon

Also: Academy Awards takes first public stance on AI; brands may reevaluate pitching ‘60 Minutes’ after exec’s resignation comments.

Daily Scoop | Casey Weldon

Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.

PR | Casey Weldon

And why flexibility is so key in this medium.

Media Relations | Sterling Randle

You can make an impact even from afar.

Media Relations | Amanda Coffee

We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy.