Flip the script with media-first pitching
Tailoring your story to the journalist can be more efficient and effective.
Tailoring your story to the journalist can be more efficient and effective.
It’s hard out there. Here’s what PR pros suggest.
Here’s the candid feedback they may not say out loud.
Boost your chances of securing coverage and getting your ideas approved with this principle used in the fiction and screenwriting worlds.
A comparison of Muck Rack’s State of Journalism and State of PR surveys on pitching, platforms and more.
The Big 3 are more relevant than ever.
ChatGPT, Copilot, Gemini and Claude face off in an epic battle. Who wins?
Congratulations to this year’s list of winning organizations whose tech tools help PR professionals innovate and thrive.
Michael Sherman shares the book that changed his life.
How you can make the most of the year we have left.
The media landscape is looking desolate. But PR pros can still thrive.
We can only accomplish this by working together.
Plus: LinkedIn eyes creators; banks are betting big on AI.
We’re in a new moment for media relations.
How to avoid common thought leadership misses