The Scoop: Pepsi drops sponsorship of UK music fest after Ye added as headliner
Plus: Jamie Dimon releases his annual shareholder letter; OpenAI buys popular online talk show.
Plus: Jamie Dimon releases his annual shareholder letter; OpenAI buys popular online talk show.
When is the CEO the person to represent your organization—and when should you look for someone else?
The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
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An email from a New Jersey-based firm to Chevron mistakenly landed in a Salon reporter’s inbox. That reporter savaged the oil giant for the email.
Even without an official sponsorship, companies can reach consumers by moving quickly.
How other B2B brands can draw inspiration.
Take advantage of cultural moments by joining the conversation.
Borrowing tactics from external marketing can help internal communicators achieve the results that matter to them.
Plus: What a potential new TikTok app means for brands; report shows local journalists are disappearing.
Plus: Amazon and The New York Times partner on AI licensing deal; businesses respond to tariff ruling.
CMO Jennifer Leitman discusses connecting with new audiences and value-driven marketing.
New research offers PR strategies for brands looking to sustain credible Pride messaging.