The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
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An email from a New Jersey-based firm to Chevron mistakenly landed in a Salon reporter’s inbox. That reporter savaged the oil giant for the email.
Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.
From the biggest agencies to the smallest shops, workers are any company’s most valuable asset. Here’s how to make them feel like they belong in 2021.
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.
With the COVID-19 crisis changing so much for lawmakers, PR pros and lobbyists who want to have an impact must embrace digital channels.
Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.
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Ensuring you have an impressive CV is the first step toward landing a desired job. These tips can help you polish yours. Plus, browse our roundup of current job openings.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
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