Hinda Mitchell
Why you should lead with values in COVID-19 crisis
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.
Employee Engagement
Roula Amire
Editor’s note: We’re in this together
Communicators, you are not alone. We’re here to help.
Maureen Brennan
How CSR plus PR adds up to a brand reputation boost
Consumers and employees alike prefer organizations whose missions reflect their own values. Here’s how well-publicized benevolence can engender loyalty internally and externally.
Kaylin Trychon
Why COVID-19 should prompt questions about cybersecurity
As more team member prepare to work remotely, cybersecurity concerns should be taken seriously. Here’s what communicators should be sharing with their networks.
Jaqueline Kolek
How to use humor in solving tough business problems
Beyond helping you lighten up so you don’t burn out, laughter stimulates creative brain waves. Why did the chicken cross the road? To get to the other temporal lobe and the ‘ah-ha’ moment.
Prarthana Ghosh
20 questions to ask employees in 2020
Follow this guidance to craft smarter surveys and help your organization improve engagement, retention and morale.
Courtney Walker
Why and how we must embrace the malleability of culture
Just as company values and unwritten ‘rules’ are never one-size-fits-all affairs, nor are they cast in stone. Organizations adapt to change, and employees must, too. Beware the unyielding.
David Meerman Scott
4 ways to build fandom for your organization, and why it matters
Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.
Russell Working
Are your employees telling the truth in surveys?
Seeking feedback is a smart move, but are you undermining your pulse polls and long-form surveys with a closed workplace culture? A new guide reveals how to fix that.
Andrew Gilman and Dale Weiss
4 F’s for the Covid-19 virus
When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible.
Steve Cody
How we aligned CSR with our unique selling proposition
Peppercomm’s founder and CEO explains how its benevolence dovetails with its raison d’être. The surprising cohesive element: stand-up comedy.
Robby Brumberg
As coronavirus spreads, how should employers respond?
The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.
Beki Winchel
Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images
Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.
Beki Winchel
Disney, Salesforce and Mastercard chiefs exit; Jif and Giphy partner to end the ‘GIF’ debate; and Walmart merges e-commerce and traditional teams
Also: Webinars elevate marketing campaigns, music industry revenue skyrockets via streaming, Shamrock Shake marks 50 years, and more.
PR Daily Staff
Share your social media journey for a chance to win $50
We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results.
