Marketing

Ragan Insider | Dave Manzer

9 ways to seize the Super Bowl’s super PR opportunity

You don’t have to spend millions of dollars on advertising to win some publicity in the buildup to the big game.

Ragan Insider | Kim Garst

Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.

Ragan Insider | Kevin Allen

Is the retail chain’s revival of its classic catalog a savvy business move or a needless nostalgia trip?

Ragan Insider | Shonali Burke

Sometimes, the direct approach isn’t the most effective way to tackle a challenge.

Ragan Insider | Beki Winchel

PR and marketing pros can avoid the hatred of the public by learning from the mistakes of companies that already earned it.

Ragan Insider | PR Daily Staff

This is it: the absolute final days to enter. Enter by Friday, Jan. 23.

Ragan Insider | Jessica Levco

The pop culture phenomenon offers quite a bit of knowledge about sisterhood, surprises and, yes, letting go.

Ragan Insider | Kevin Allen

The furniture and home furnishings retailer received backlash after news websites reported the items were not actually made in Brooklyn.

Ragan Insider | Shel Holtz

Is native advertising fake? Is it product placement? Is it inherently disingenuous? This author says absolutely not.

Ragan Insider | Rafe Gomez

A lack of clicks doesn’t necessarily mean that no one is paying attention.