Ragan Insider William Comcowich
3 approaches to marketing measurement
Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts.
Marketing
Ragan Insider Ronn Torossian
Rebranding mistakes your organization must avoid
When deciding to change your brand design, messaging or other key elements of your public image, there are some things you shouldn’t touch. Consider these tips.
Ragan Insider Ted Kitterman
Study: Executives don’t recognize the value PR can offer
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
Ragan Insider Ted Kitterman
Mining the nostalgia trend, Sony celebrates 40 years of Walkman
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
Ragan Insider Beki Winchel
Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise
It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.
Ragan Insider PR Daily Staff
Announcing PR Daily’s 2019 Digital Marketing & Social Media Awards finalists
Check out the work that wowed our judges.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
Ragan Insider Beki Winchel
Arby’s trolls competitors with carrot made of meat
The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’
Ragan Insider Robby Brumberg
10 ways to crush a communicator’s spirit
Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.
Ragan Insider Michael Del Gigante
7 mistakes to avoid when targeting more than one location
If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.
Ragan Insider Megan Snyder
3 ways to drive better SEO results for any website
How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation.
Ragan Insider Deborah Sprague
How native content helps consumers 50 and older make purchasing choices
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
Ragan Insider Anne Deanovic
How to make maximum use of micro-influencers
Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.
Ragan Insider Katy French
Ready to craft a content strategy? Answer these questions first
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Ragan Insider Ted Kitterman
Infographic: How influencers make their money
In order to partner with these internet personalities, marketers must fully understand the business model. Here’s how these valuable voices say they get paid.
