Ragan Insider Ronn Torossian
3 tips for focusing your media pitch
A vague and meandering press pitch won’t knock any reporters’ socks off. Consider these tips to help you get to the point and get there quickly.
Media Relations
Ragan Insider Beki Winchel
PR pros: Stop adding journalists to your email lists
The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored.
Ragan Insider Greg Brooks
How can PR pros respond to declining consumer trust?
The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media.
Ragan Insider PR Daily Staff
Ragan Training makes it easy to offer new ideas
Answering the call for a fresh approach can be as simple as a yearly subscription.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, PR Daily readers were interested in the importance of checklists for writers, insights from snarky social media accounts, why brand managers should consider micro-influencers and more.
Ragan Insider Russell Working
How the buzzwords media outlets use can inform your pitch
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
Ragan Insider Katherine Mackey
Follow these 8 steps to prepare for a crisis
Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.
Ragan Insider Beki Winchel
Odd pitch about ‘gender-reveal’ lasagna goes viral
Journalists and social media users had mixed reactions to the offering touting itself as ‘mouthwatering’ as well as innovative. The PR effort landed chatter and media coverage.
Ragan Insider Ted Kitterman
Buzzfeed and Verizon Media announce staff cuts
The two companies, among the biggest names in digital publishing, are slashing their workforces to meet profitability and other priorities. How can PR pros respond?
Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
Employees want to work for a company with a positive workplace culture. Find out which organizations were named ‘2019 Best Places to Work,’ according to Glassdoor reviews.
Ragan Insider Beki Winchel
4 rules Grubhub follows to drive social media success
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, PR Daily readers were interested in response to Gillette’s marketing campaign, the importance of social media for marketers, annoying PR habits and more.
Ragan Insider Anne Green
6 tips for PR entrepreneurs from independent agency pros
Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.
Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
Which U.S. colleges are the best for students studying communications? Find out, and then check out our roundup of current job openings.
Ragan Insider Gregory Galant
Survey: Financial journalists see cybersecurity as No. 1 topic for 2019
Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. You might think twice, though, about pitching them via Twitter or Facebook.
