4 reasons why brand managers should embrace content marketing
Seth Godin said it’s ‘the only marketing left,’ but many communicators are still not sure of its benefit to their organizations and clients. Consider these arguments.
Seth Godin said it’s ‘the only marketing left,’ but many communicators are still not sure of its benefit to their organizations and clients. Consider these arguments.
Brand managers who are looking to reach millennials can now craft sponsored content to be placed between users’ posts. As the app’s user base grows, the opportunity is attractive.
They all visit YouTube, but each group expects different content from the platform. If any of these age groups are your target demographic, this is what you should know.
Enter the Corporate Social Responsibility Awards and share how social consciousness is an essential piece of your organization. Submit to any of the 18 categories by the early-bird deadline of March 31 to save $50 per category entry.
If you’re a female communicator, take International Women’s Day—and your career—by the horns with this week’s featured job listings.
Though the social media app’s parent company had a stellar performance going public, its worth is declining as many worry about its growth potential. Here’s what you can take from it.
The photo-sharing app is switching to an algorithm-based timeline, which means brands’ content might no longer show up in users’ feeds. Here’s how to get ahead of the change.
Snap’s stock soared during its initial public offering last week. Follow these simple guidelines to make your presence surge on the wildly popular app.
A Trump administration press release cheers the petroleum giant’s announcement of a $20 billion investment program. Some of the wording was supplied by the company itself.
Hundreds of military members are being investigated for sharing sexually explicit photos online. The organization said it ‘does not condone this behavior, which undermines its core values.’
Newsjacking California floods. Writing an open letter to rapper Jay Z. Communicators at the Colorado water utility are cranking up efforts to tell the stories they want people to know about.
The competition is fierce for today’s top students. How can colleges and universities stand out?
Has your sensibility for Snapchat made your account popular? Does your podcast have a dedicated community of listeners? Tell us how you used digital and social media to raise your client’s or organization’s public profile. Enter PR Daily’s Digital PR & Social Media Awards by March 22.
Use your website to attract patients by following these important rules.
This week, readers were interested in reporters’ insights for pitch-perfect media relations, how communicators have perpetuated fake news, how they can boost their presences on Snapchat and more.