American Airlines responds to every tweet with original, non-scripted answers
The airline combines customer service and promotions in one account that boasts 400,000 followers, making sure none of its content is ever canned.
The airline combines customer service and promotions in one account that boasts 400,000 followers, making sure none of its content is ever canned.
The social network suspended the account of a journalist, who tweeted the email address of an NBC exec. NBC and Twitter are Olympic partners. The media cried foul, the account’s been reinstated, and all sides have weighed in.
As it turns out, ‘egosurfing’ isn’t as vain or shallow as we once thought. In fact, it’s a smart move in protecting yourself and your privacy.
For our second #RaganSocial Twitter chat, we’re going to explore how to integrate social media into your company’s business plan. Join us Wednesday, Aug. 1 at 4 p.m. ET.
The site’s incredible growth and popularity points to the powerful trend that images are the lingua franca of the Internet. Is your brand using this service?
From Budweiser and Coca-Cola to Starbucks, how global giants connect with fans across markets, languages and platforms.
Journalists are outraged after Twitter suspended Guy Adams for tweeting an NBC exec’s email address to his followers. A PR exec for NBC Sports said Twitter outed the reporter to the network.
The tweet that got Swiss soccer player Michel Morganella expelled from the games is terrible. He’s apologized, but it’s too late. He gone!
There’s been a lot of chatter about the gaffes, but let’s look at the moments when the athletes—and social media—shone in the games’ first weekend.
Make it a Blockbuster night career.
No department is as qualified to run social media as public relations, argues this, well, PR pro.
We’ve got the answers for common excuses people use to argue against the need for a search engine optimization (SEO) program.
It’s wise to keep track of what said online about you or your brand. It’s also pretty easy to fine-tune the radar. Here’s how.
In three years, Regina, the capital of the province of Saskatchewan, has built the largest Facebook following of any city in the country and its Twitter account ranks in the top five. Find out how.
Edelman ranks No. 1 in all categories. See which other firms made the list.