Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.
Appearing in industry-related chats online can be a great way to boost your personal brand and build networks. Here’s how you can make the most of it.
Join us in Miami, and learn how to engage any audience on any platform using proven tips from experts.
Make sure you slice off a bit of budget for micro-influencer campaigns, data-driven personalization and augmented-reality content.
PR pros can delight in the repartee of the young royals—and some quotes are the perfect inspiration for writers looking to pack a punch.
You don’t have to work for a large organization or a sexy brand to entice employees and consumers to interact with you online. Consider these insights from a health care PR pro.
The internet has global reach, but smaller communities thrive within it. A new offering, Bulletin, aims to tap into that micro-market for focused reporting. Here’s what PR pros should know.
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Many believe that intentionally presenting different demeanors based on the occasion is inauthentic, but it’s often the most respectful thing you can do for your audience.
For communicators looking to truncate their writing, or win a game of SCRABBLE®, here are the 105 most overlooked short words, and their less perfunctory definitions.
Many consumers tuned in to watch a friendly exchange of compliments, visuals and brand mottos between the two food companies.
This week readers were interested in stories about language all writers should avoid, ways to reach the upper echelon of PR pros, the worst media relations missteps and more.
Our past winners can tell you what made their strategies stand out. Learn more about PR Daily’s 2018 Digital PR & Social Media Awards. Save $50 when you enter by Feb. 14.
Is everyone in your family going nuts for the games on their mobile phones? Here is how brand managers can harness the same forces that make these apps a viral phenomenon.
The chain hit the brakes on its signature fast-food sandwich to teach customers about the FCC’s recent action to favor certain providers of internet content. Those who didn’t get it finally got it.
