Children’s Health boosts overworked health care workers’ engagement during pandemic by 70%
Strategies included a pop-up 7-Eleven store in a hospital, buttons featuring workers’ smiles and more, leading to a win in the ‘Employee Engagement’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
The COVID-19 pandemic took a toll on everyone’s mental health, including—perhaps especially—health care workers. A 2020 Mental Health America survey found that 82% of health care workers were feeling emotional exhaustion, and 54% reported experiencing burnout.
Children’s Health in Dallas knew the situation and resolved to improve emotional well-being among its team members and build trust and loyalty in the midst of the pandemic.
Of approximately 10,000 team members, 83% work on campus and 17% were working remotely. Children’s Health considered this split when designing employee gratitude events both in-person and virtually. Some of the steps it took included:
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