How DICK’S jumped in to help female athletes with viral tweet
DICK’S demonstrated its commitment to gender equality when it started a conversation after a video highlighting the disparity between male and female athletes went viral.
When it comes to equality, today’s athletes still face disparity. From equal pay and field time to access to equipment, more work still needs to be done to close the gap.
Gender equality is always top of mind for DICK’S, which is tuned in to current events and moments that may present opportunities to act as a game changers With help from cultural agency 160over90, DICK’S employed a no-cost strategy to address the gender gap by insert its brand into an ongoing conversation.
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