Experts advise careful, coordinated response to Chauvin trial verdict
As the country reacts to the court’s decision, communicators are weighing how to take a stand.
When George Floyd was killed in May 2020, outrage over police brutality and systemic racism spilled into the streets around the world.
Corporate America also joined the conversation, with many organizations reevaluating DE&I commitments, sharing their plans to invest in marginalized communities and determining how best to become an “ally.” Now, as the legal case against Derek Chauvin, the Minneapolis police officer who knelt on Floyd’s neck for more than nine minutes, comes to a close, organizations are once again considering how to respond.
The National Basketball Association has already made news for its warning to stakeholders about the potential for business disruption after the verdict is announced. The league’s players have been vocal supporters of the Black Lives Matter movement and refused to take the court after the death of Jacob Blake at the hands of a Milwaukee police officer last year.
The NBA has instructed teams to be vigilant about the impact of a potential verdict this week in the Derek Chauvin trial for the death of George Floyd in Minneapolis, including the possibility of game postponements, sources told ESPN.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
