How interviews should have a ‘tweetable’ soundbite

Though I have been in the communication industry for less than a decade, I have already experienced extreme disruption, evolution and transition. And one of the biggest changes that has deeply impacted my day-to-day is around how we tell stories for our brands or clients.

Years ago, we used to tell stories people would want to read in the newspaper. When the television came out almost a century ago, we were able to tell stories people wanted to hear and see. Now, with the growing impact of social media, we need to tell stories people want to share on platforms like Instagram, LinkedIn or Twitter.

Before I joined LinkedIn, the world’s largest professional network, I was leading communications and public relations for the dating app OkCupid, focused on the United States and countries across Europe, the Middle East and Oceania. For those unfamiliar with the platform, OkCupid matches people on what matters to them through thousands of in-app questions that were answered almost 300 million times within the first half of 2021.