How The Hospital for Sick Children built awareness to raise $400 million for new facility
A spare conference room was transformed into a replica of the Pediatric Intensive Care Unit to deliver an experience that nabbed first place for Cause Marketing Campaign in PR Daily’s 2020 Media Relations Awards.
Using the Airbnb, a Toronto, Canada hospital was determined to shine a light on the need for new facilities for its pediatric unit.
The Hospital for Sick Children (SickKids) is well known in the Toronto community for delivering great care. What wasn’t well known was that the aging hospital was increasingly challenging for doctors, staff, and families.
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