Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
A backlash to influencer marketing could be brewing as brand managers weigh the positives and negatives of working with these online personalities.
Casper, a mattress company that has bet heavily on influencer marketing, recently put the tactic as a potential risk factor in the prospectus ahead of its IPO.
So, how can influencers be used safely and creatively for 2020? This infographic from Social Publi offers 10 tips on how to improve and maximize your reach with influencer content.
Key insights include:
- Influencers consider Instagram stories, posts and IGTV as the top content formats.
- TikTok is expected to become a major player.
- The best ROI is achieved with SEO, influencer marketing and social media ads working together.
To see the entire list of tips, read the full infographic.