Video offers numerous opportunities for content marketers in the health insurance field. Here are seven ways to use it effectively.
From insights on writing fundamentals to guidance on standing out amid the online cacophony, these tomes deliver helpful advice for communicators.
It’s not about co-opting another author’s style or ideas. Consuming others’ words and phrases can spark innovative concepts unique to you. Here are tips for finding scintillating texts.
Video marketing is becoming an essential tactic for marketers to embrace, but should you turn to the internet’s second-largest search engine to do so? Consider these points before making the leap.
The president-elect called for unity to ‘bind the wounds of division,’ but markets, journalists and citizens are still reeling from the election’s results.
If you are representing your brand on social media, you might be missing out on some terrific options. Sample this smorgasbord of ideas and examples to rev up your digital presence.
Want to annoy or—even worse—bore the recruiter or hiring manager? Just follow these worst practices, and you won’t get so much as a sniff.
PR pros are multitasking machines, but even the savviest communicator could use help with his or her daily task list. Here are apps and resources to use.
This list of resources can help brand managers find and create content, build influence, measure tweets and more.
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
List articles are ruining online writing, this author says. With no irony intended, here is his list of reasons why we have to stop this content-marketing atrocity before it goes any further.
It’s about more than simply putting together a few blog posts. Curate, repurpose and do audits to come up with the best mix.
You’ve gotten the budget approval, selected a measurement tool and started gathering data, so you’re all set, right? Not so fast, Sherlock. It’s not all that elementary.
Don’t publish that blog post unless you’ve checked off every item on this list.
Stop shying away from videos, white papers and infographics. These content types are essential for attracting new customers.
