Before quoting a price, specify what the client really wants
Semantics matter, especially with regard to professional dealings. If a prospective business partner mangles the nomenclature, it’s your job to clarify—or lose out on an opportunity.
Semantics matter, especially with regard to professional dealings. If a prospective business partner mangles the nomenclature, it’s your job to clarify—or lose out on an opportunity.
Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
Your mea culpa should not be the hypothetical, ‘If you were offended…’ Instead, own up to your miscue and express your contrition, and be quick about it.
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From a minor product flaw to a major data breach, some problem is bound to hurt your organization. Here’s what to do and not to do in writing your mea culpa.
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These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm.
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Also: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51.
Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.
You’ll improve your reputation around your hospital by taking these simple, practical steps.
The retailer’s team in Brazil teamed up with an agency to game the free online resource so marketing images would show up first in Google Image search results. Backlash came swiftly.
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.
The aircraft manufacturer lost public trust after two deadly crashes were tied to missing safety features and shoddy disclosure about software updates. Its messaging hasn’t helped matters.