As PR, marketing and publicity overlap to the point of being indistinguishable, the solution lies not in definitions but in benchmarking results, the author asserts.
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
Common tenets about measurement, ‘bridging’ tactics, and never ever going ‘off the record’ might not offer the best guidance for today’s communicators. Here’s a fresh perspective.
Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
The guy who begs for ‘a minute’ to vent, the boss whose sense of scale for ‘minor tweaks’ to a project is way off, the meeting mooch—all can eat up your time. Here’s how to fend them off.
Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook.
Share how you kept your workforce inspired and informed. Enter Ragan’s Employee Communications Awards by Oct. 4.
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Because the visible affirmation is a key indicator for communicators using the platform, the shift would require a dynamic change in content strategy. Here’s what to bear in mind.
Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.
Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority.
Find out which states’ residents are really willing to roll up their sleeves and get to work. Plus, check out a roundup of current job openings.
What does it take to rise to the top of the communications industry? For the senior director of social business for Dell, it’s all about teamwork—and a steady supply of soda.
Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.
Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up.
