Social Media | Jess Zafarris Taco Bell’s Super Bowl stunt (mostly) ditches celebs to put fans in the spotlight
THE SCOOP | Allison Carter The Scoop: American tariffs roil the world. Here’s what it means for communicators.
Diversity and inclusion | Allison Carter Conducting a risk assessment amid anti-DEI governmental action
HOW I GOT HERE | Isis Simpson-Mersha Press play: How Audible’s Sophia Gottfried amplifies employee stories worth sharing
Stop sending more PR pitches. Use GEO to predict which ones will land. Artificial Intelligence | Katherine Caraway
Making complexity feel simple: Using curiosity and pattern-spotting HOW I GOT HERE | Isis Simpson-Mersha
3 lessons from USAA on building campaigns that actually change behavior Case Studies | Courtney Blackann
