Ripley PR’s Heather Ripley on being prepared for anything
The founder and CEO of her global public relations agency specializing in B2B tech and franchising talks about lessons learned form the past year and how to tackle the challenges ahead.
How are you preparing for the next challenges facing the PR industry?
While many comms pros are thinking about adding new skills and competencies to preserve newfound influence in the organization, some are also looking at personal development. We always ask PR pros what tool is helping them succeed in their jobs, and for Heather Ripley, founder and CEO of Ripley PR, it’s the audiobook service Audible, an Amazon company.
The response sparks questions about how PR pros can work on their personal development beyond such hard skills as writing or even building their business acumen. How are you working to become a more empathetic colleague? How are you working to broaden your worldview and stay curious and engaged at work?
Reading can be a crucial project for adding to your personal development and range as a communicator—and audiobooks can come in handy when you juts can’t make yourself read another page of text.
Ripley shares more of her thoughts on how to approach the challenges and the months ahead and lessons learned from the past year and more of crisis in our latest in the “Day in the Life” series:
1. What’s the first thing you do every day when you wake up?
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