March 2011 - Page 3 of 25

Ragan Insider | Alan Pearcy

What up ‘G’? Gatorade rebrands in the U.K.

Throughout Great Britain, the popular PepsiCo sports drink will now be known by its first letter.

Ragan Insider | Michael Sebastian

The ellipsis is … abused and misunderstood

Here’s how to use one of the most mysterious forms of punctuation.

Ragan Insider | Kevin Allen

5 clichés that journalists love

Tired of reporters and editors criticizing your lazy writing? Well, they’re not perfect, either.

Ragan Insider | Michael Sebastian

Twitter meltdown: Marc Jacobs account goes rogue

In a bizarre series of tweets, the intern handling the fashion house’s Twitter feed ranted about his employer, labeling the CEO a ‘tyrant.’

Ragan Insider | PR Daily Staff

Workshop: Learn the 7 secrets of video storytelling

Whether you’re a beginner or a veteran, this workshop from Ragan Communications will help you fine-tune your video skills.

Ragan Insider | Susan Young

From Newton to polychrome: The evolution of Apple’s logo

Do you recall the company’s original logo? It was a far cry from its current sleek design.

Ragan Insider | {/%BYLINE%} {%AUTHOR%}Michael Sebastian{/%AUTHOR%} {%TITLE%}Watch the Richard Simmons in-flight safety video that’s going viral{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Resource.ashx?sn=RichardSimmonsInflight{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Marketing{/%KICKER%} {%CATEGORIESID%}1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e{/%CATEGORIESID%} {%CAPTION%}The fitness guru is the safety ambassador for Air New Zealand.{/%CAPTION%} {%BODYCOPY%}Air New Zealand has a knack for making catchy videos. In 2009, the airline produced an in-flight safety video featuring naked flight attendants—well, nearly naked; their clothes are painted on—that has 6 million YouTube views. On Sunday, it posted a new in-flight safety video to YouTube. This one features fitness guru Richard Simmons, with guest appearances from the company’s CEO Rob Fyfe, “Amazing Race” host Phil Keoghan. The video has roughly 300,000 views thus far. (via PRNewser){/%BODYCOPY%} {%ID%}7728{/%ID%} {%DATAID%}9206ea87-83de-45bb-a092-5a88445d6b7a{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}3/29/2011 1:46:56 PM{/%PUBLISHDATE%} {%LINK%}https://www.prdaily.com/Main/Articles/7728.aspx{/%LINK%} {%BYLINE%}

Watch the Richard Simmons in-flight safety video that’s going viral

The fitness guru is the safety ambassador for Air New Zealand.

Ragan Insider | Michael Sebastian

Obama’s Libya address vs. ‘Dancing with the Stars’: Talk about firepower!

The White House negotiated with ABC over when the president’s speech about our latest military action would air. There’s a lesson here for PR pros and marketers.

Ragan Insider | Susan Young

Calvin Klein’s racy new billboard: F-word or optical illusion?

Is that the four-letter word on the company’s outdoor ad in lower Manhattan—or is profanity in the eye of the beholder?

Ragan Insider | Kevin Allen

Walmart mum on sex-bias lawsuit: Wise move—or potentially dangerous?

The big-box retailer is involved in what some are calling the year’s ‘most important’ Supreme Court case, but you wouldn’t know it by looking at the company’s website.

Ragan Insider | Alan Pearcy

Job of the Day: Director of marketing for the Produce Marketing Association

Step out this spring with a fresh start.

Archive for March, 2011